At Chooz Marketing, we believe that you can't afford to waste money on cookie-cutter SEO solutions. You need a dedicated, experienced team that will get you ranked at the top of the search results. We are your company's #1 choice for SEO.
What is Seach Engine Optimization?
Search engine optimization (SEO) is the process of maximizing the number of visitors to your company's website by increasing its search engine visibility and rankings. The most popular search engine is Google Search. Other popular search engines include Bing, Yahoo, and DuckDuckGo. Many variables factor into your website's search engine ranking. There are 'on-page' factors such as the speed of your site and other technical factors. Also, the number of people visiting your site and the number of websites linking back to your site are 'off-page' factors that impact the rankings of your pages.
Many digital marketing agencies have a difficult time explaining search engine optimization. The simple answer that most give is that helps rank your business higher on the Google Search results. The real answer is more complicated because everything that is part of your digital marketing funnel impacts your search engine optimization. Your collective digital marketing such as your Google Ads or doing on-page technical optimization all have an impact on search engine rankings. We refer to this as your SEO funnel.
Customized Digital Marketing Solutions
Develop a strategy, promote your brand, and grow your business
Develop a strategy, promote your brand, and grow your business
Strategically formulated to engage and convert
We optimize your Google My Business listing to outperform other law firms in the map pack
Rank your traffic ahead of the competition
Landing pages that are optimized to convert
The most popular search engine is Google Search.
Google, We build custom websites designed for conversions
Getting your company's website ranked on the first page of Google is a combination of scientific data testing, combined with a custom content strategy. Search Engines such as Google have around 200 factors that used to determine where your website will rank. The first step toward success is to develop a thorough strategic plan.
Fill out a basic form to assist us in learning about your company and its digital marketing goals. We want to get a better idea about how we can help you reach your objectives.
We follow-up the questionnaire with a phone call to get additional information about your company's digital marketing. We also take this opportunity to explain more about our agency so that you can better gauge the benefits of working with us.
We will conduct an initial audit of your business's digital marketing campaigns, including your current SEO strategy. We provide our findings to you in a document or during our introductory phone conversation.
By the discovery phase, you will be able to gauge if working with us will help your business. Once we agree to work together, we go through a detailed discovery phase. We analyze your site's performance, research your competition, and conduct keyword research.
A more recent feature Google added to local SEO is the Google My Business section. The maps section will be visible during most local service provider searches. If you have a local business, we identify the areas of your GMB that need to be optimized, and we include it in our strategic planning.
Mapping Content Strategy
Your blog content, the pages on your website, and the landing pages used for your PPC Ads are the heart of your website's growth.
Also referred to as 'on-page' optimization, this is where we start to fix and improve your website. If you don't have a business website, then we build one. The home page is significant, but all of the pages on your website should be optimized. Here are some of the factors we will evaluate and optimize:
Customized SEO Content
Google wants people to create content and not try and gain an edge in the rankings by understanding the most important factors when it comes to ranking content. Good quality blog content that builds brand authority is essential. Being able to optimize that content so that search engines will rank it and then share it is equally important.
Keyword research and analyzing your competitors is one of the first things we do. We will ascertain how long it will take to start ranking your website based on the competition level of your industry keywords. Certain types of businesses are more competitive. Since there are finite spaces available at the top of the search rankings, it is vital that we thoroughly research all of your keywords.
The Need for Speed
The speed of your website is essential for two reasons. First, if your web site is slow, users will not wait around for it to load. They will go to your competitor's page instead. Second, the speed of your webpages is a search engine ranking factor. The faster your pages load, the more likely they are to rank on the first page of the search engine results.
Does Your Company Need SEO?
Many people use internet search engines to find the product or service they want or need. Making your company visible to search engines increases the chances the user searching for the products or services your company offers will buy from you.
Using Google Analytics and other third-party software, we will track everything a user does on your website and other digital marketing campaigns. Tools such as call tracking, heat mapping, and numerous different integrations allow us to measure traffic, phone calls, and revenue. This information will help you gauge the return on your investment.
We Will Improve Your Law Company's SEO
SEO strategies need to be built around your firm's digital marketing goals. You can't have a generic SEO solution that does not account for your company's competitors. When trying to rank on the first page of Google, it is crucial to see what everybody else in your industry is doing. Then, optimize those variables better than your competitors.
We use proprietary tools that optimize each piece of content we create. And we work with experienced content writers that understand your industry. Lastly, We make sure your content is appropriately dialed in to increase your website's traffic.
Once we get you ranked for competitive search terms that are on the first couple pages of the search results, it is our job to defend your rankings. We make sure to stay in-line with Google's changing algorithm while staying ahead of your competition.
High Quality SEO That Delivers Results
If you have any questions about what SEO is and how it can help your business, please feel free to get in touch with us. We promise this is not an empty statement meant to lure you into a sales pitch. The better educated you are, the better off everyone is.