At Chooz Marketing, we believe that your law firm can't have the same old generic content on your website. You need quality content that is technically optimized for the search engines and to converts users into clients. We are your law firm's #1 choice for the best content marketing.
What Is Content Marketing?
Content marketing is the process of creating written or visual content that engages prospective clients. The ideal time for your law firm to engage users is when they are searching for legal answers online or are looking for the services of a lawyer. It is an opportune time for your law firm to build trust and establish yourself as an expert in the legal field you are practicing. Good content marketing targets prospective clients on search engines such as Google and persuades them to call your firm. Your law firm's content should be a strategic blend of search engine optimized while engaging prospective clients.
Difference Between Content Marketing And Advertising
There are times when prospective clients have an immediate need and will call the first attorney that pops up at the top of the search results. For these types of users, pay-per-click (PPC) advertising is an effective strategy. Other times, a potential client will try to find answers to some of their questions before contacting a lawyer. This is the perfect time for you to target a user with content that helps answer their questions and establishes you as the authority in your area of legal practice.
The Content Behind Content Marketing
The distinction between content marketing and copywriting is that the articles and videos created for content marketing are meant to inform, educate, and build trust with prospective clients. This type of writing will convert much better for your law firm versus overly-aggressive sales copy and tone. There are a time and place for ad-copy, and we will utilize it in many of your campaigns, but it is essential to know when to use it.
Customized Digital Marketing Solutions
We create content that appeals to users and turns them into your client for life. Here are the content creation services we offer lawyers:
E-Books & PDFs
Written By Experience Legal Writers
It is crucial that your content is accurate and well written, but not overly dry or lengthy. You don't want to lose the user's interest. This is why we create your content by working with law students and writers involved in the legal field. We give you the best of both worlds. You get content that is accurate, well written, and affordable. And we make sure that it is search engine optimized and has the highest chance of ranking on the Internet.
Search Terms That Matter For Your Law Firm
Keyword research will reveal search volume for a specific term searched for by a user. We will use this keyword research to find particular phrases that we will center the content creation process around. Often it is best to target "longtail" keywords that are not as competitive because they have the highest chance of ranking on the search results.
Evergreen Content That Engages Prospective Clients
Your website content should focus on giving users solutions to the questions they have in the specific areas of law your firm practices. Blog content should support your law practice by addressing more general topics of interest. Examples of this include Supreme Court Rulings related to your legal niche, or even more personal posts that help create a connection with the prospective client.
Video For Lawyers
While you or a member of your law firm will be the face in front of the camera, we offer coaching, pre-written scripts, and video editing services. We recommend that the majority of your video content should not be overly produced or "professional." However, if your law firm wants to work with a professional production studio, we are available to collaborate with the studio. We would advise them on the type of content that is best suited for your website.
Chooz Marketing Pre-Written Content
If you are an agency working on behalf of a client or are an attorney in need of website content, we have pre-written content. Upon request, we can send you a short sample of the material. If you decide to purchase any of our content packages, we will customize the content to your geographic location to meet the legal standards of your state. Also, we will reword and rewrite the content to ensure that you are receiving an original version. Please contact us by email if you have any questions.
Content That Converts
Your law firm's digital marketing will benefit significantly from a content strategy. We offer a solution that is written by legal professionals at an affordable rate. The content is Seach Engine Optimized and well researched. When your law firm's website is able to provide value to a prospective client, by giving them an answer to a question, you increase the chances of converting that user into a client.