At Chooz Marketing, we believe that your company can't afford to be wasting money on non-performing pay-per-click ads. We are your #1 choice for increasing your conversions and reducing your cost-per-click.

Ed Dus, Founder, Chooz X

What Is Pay-Per-Click (PPC) Advertising?


Pay-Per-Click (PPC) enables your company to use search engine advertising to generate traffic to your website. PPC is different from search-engine-optimization (SEO) where you get clicks via organic traffic. Unlike SEO, with PPC, you pay for every click. The most popular form of PPC advertising is Google Search Advertising. Bing Ads are another form of PPC advertising. In Google's Search Results, PPC ads are identified by the little green "AD" at the top and bottom of Search Engine Pages (SERP).

PPC banner for Chooz Marketing

How Expensive is PPC?


Every time a customer takes action by clicking on your Google Ad or clicking on the number next to your Ad, you pay for that click. Depending on your business niche, PPC campaigns can get expensive if not managed properly. Your company needs to have its PPC ads managed by an agency that is adept at producing results at a low cost per conversion.

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Grow Your Company's Revenue


Every aspect of digital marketing represents an opportunity for your company to grow your business. Other digital marketing channels such as SEO represent a longer-term strategy for lead generation. Pay-per-click, unlike SEO, is a faster way for your company to facilitate your digital marketing. During this process, we will create your Google and Bing Ads, and make the landing pages. We will test the landing pages to identify the best converting ones and then optimize your campaigns. This testing will benefit all aspects of your company's digital marketing strategy.

Full Service PPC


We research the competition, create your company's digital marketing game plan, and set up your campaigns. Once the campaigns start running, we optimize them for maximum conversions.

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Optimize for Conversions


Our first objective is to get users to click on your ads. Once we achieve that, then we optimize your landing pages (conversion rate optimization). We will monitor your company's landing pages to see which ones are converting at the highest rate.

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Lower Your Cost-Per-Click

Lower Your Cost-Per-Click


Our goal is to decrease your cost-per-click. We don't charge as a percentage of your ad-spend. Therefore, we are disincentivized from recommending that you increase your ad spend so that we make more money.

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Your Company Is Our Team

We only work with one firm in any business niche. For example, we won't work with another national coffee chain in the same city. Without this conflict of interest, your company has peace of mind knowing that we are 100 percent dedicated to increasing YOUR revenue.

You Will Work With The Best

Every business we work with will have a dedicated account manager that is responsible for communicating with your company every month. Also, your company will be working with a talented team of digital marketing ad-specialists, designers, and content writers.

Make More Money

The goal is to help your business realize the highest return on investment you have ever had and then go even higher. Your PPC campaigns will play a significant role in making all of this happen.

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Services For Your Law Firm

  • Chooz Marketing game planning icon

    Game Planning

    Develop a strategy, promote your brand, and grow your business

  • Seo icon

    SEO

    Rank your traffic ahead of the competition

  • Website design icon

    Website Design

    We build custom websites designed for conversions

  • Content Marketing icon

    Content Marketing

    Strategically formulated to engage and convert

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    GMB

    If you have a local business, you need to get on the maps section

  • CRO icon

    CRO

    Landing pages that are optimized to convert

  • Authority link building icon

    Authority Building

    Establishing authoritative relationships with industry leaders and influencers

Customized Digital Marketing Solutions
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    Game Planning

    Develop a strategy, promote your brand, and grow your business

    Learn more

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    SEO

    Rank your traffic ahead of the competition

    Learn more

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    Paid Ads

    Google, Facebook, and Instagram ads managed and optimized

    Learn more

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    Content Marketing

    Strategically formulated to engage and convert

    Learn more

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    Authority building

    Establishing authoritative relationships with industry leaders and influencers

    Learn more

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    CRO

    Landing pages that are optimized to convert 

    Learn more

Google Ads (Adwords)


Google rebranded its ad network from AdWords to Google Ads. It is the most popular PPC advertising platform in the world. Google Ads works on an auction-based system where you bid on keywords. The term “auction” is a bit misleading because the highest bid does not always win the “top spot”. There are usually two to three ads above the organic search and Google Maps area and then there are usually three ads at the bottom of the page.

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Keyword Bid

In general, the higher bids will have a better chance of getting one of the top three ad placements. However, having a high bid or even the highest bid does not guarantee that your ad will win the top ad-placement. As we will write about in the next section, other factors influence your company's cost-per-click (CPC) and ad placement.

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    Quality Score

    The Quality Score is significant in determining your cost-per-click and ad position. Having a good Quality Score will allow you to rank your ads higher at a lower CPC. The opposite happens if your Quality Score is poor. You will face a combination of having higher CPCs while struggling to get your ad placed in one of the top three spots. The Quality Score plays an important role, but it also the most misunderstood component of the auction. Your business must have an agency that is continuously optimizing your ad campaigns and landing pages. The factors that influence the Quality Score the most are

     

    Expected Click through Rate: The better your ad is at getting people to click on it, the more likely it is that your Quality Score will be high. And this will result in a top-three ad placement.

    Ad Relevance: This measures how closely your ad relates to the keywords you are targeting. It is always better to be as specific as possible.

    Landing Page Experience: This is directly related to the conversion-rate-optimization (CRO). It is vital to send potential customers to a landing page that answers their questions or shows them what they are looking for.and allows them to. A well-optimized landing page equals a good user experience, which will increase your Quality Score.

    Facebook Ads

    Facebook represents an opportunity to engage with customers. Your company's Facebook page is a great place to release helpful articles, video content, and press releases. In addition to your organic Facebook reach, there is an opportunity to run Facebook Ads that expand your reach to untapped markets for your business.

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    Analytics Reporting

    Using Google Analytics and other third-party software, we will track everything a user does on your website and other digital marketing campaigns. Tools such as call tracking, heat mapping, and numerous different integrations allow us to measure traffic, phone calls, and revenue. This information will help you gauge the return on your investment.

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    Remarketing Your Ads

    Remarketing (also called retargeting) enables us to advertise to users that have clicked on your ad and, visited your company's website, but never called. The technique keeps your company on their mind. 'Lost conversions' need a little extra nudge. 

    Remarketing Your Ads


    Remarketing, also called retargeting, will enable us to advertise to users that have clicked one of your law firm's pay-per-click ads and then visited one of your landing pages. For the prospective client that visited your site but never called, we bring them back to your website. "Lost conversions" just need a little extra nudge. Ever been followed around the Internet by an ad from a website you recently visited? If so, you've experienced remarketing. Remarketing lets you show ads to users who have previously visited your website. As they browse the web your banner ad is shown on other websites they are visiting. The technique keeps your firm on their mind and only a click away. It's cheap. It's effective. It works. Some of the channels that we can retarget to include
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    Does Your Business Need PPC?

    Promoting your business using Google Ads is a valuable investment in your company. You can increase online visibility, get more visits to your company's website, and generate more phone calls. All of this results in more customers.Chooz Marketing has a system for increasing your company's conversions and reducing your overall cost-per-click. If you decide to work with our team, PPC advertising will be one of the strategies we will use to help your business make more money. We look forward to working with you.