At Chooz Marketing, we believe that your website is your law firm's digital office. You need a one-of-a-kind website that stands above your competitors. We are your law firm's #1 choice for building a website that will drive more clients to your physical office.
Web Sites Built For Lawyers
For most lawyers, having a "good" web site is very important. It is the virtual face of your firm. If constructed in the right way, your law firm's website is a collection of pages that each serves a specific purpose. You shouldn't blindly send every user to your home page when they click on an ad or do a Google Search. Your web site should have landing pages with targeted messages for each prospective client that visits your website.
Important Considerations For Your Website
It is vital to have a simple, easy to navigate landing pages. Your pages should communicate the type of law you practice. And make sure you have a good, up-to-date, hero image. Social proof and press coverage are also necessary. They instill confidence and build trust with prospective clients. Lastly, make sure you have multiple calls-to-action so that the potential client can quickly get in touch with you.
Your web site should be search-engine-optimized (SEO). Search engines such as Google should be able to easily crawl your website and identify that you provide legal services. Many factors impact the search rankings of your law firm's landing pages. Ultimately, it doesn't matter how good your web site looks if nobody can find it. So we need to make sure the search engines can crawl your website and get it ranked on the first page.
The security of your law firm's website is crucial. Using the right hosting provider, continually monitoring your site, and backing it up is essential to maintaining a secure website. Lastly, virus attacks and service interruptions happen on occasion. If they do, you will need a team that can get your firm's website up and running right away.
The speed of your law firm's website is vital for two reasons. First, if your web site is slow, users will not wait around for it to load. They will visit another lawyer's web site. Second, the speed of your firm's website is a search engine ranking factor. Your site is more likely to rank on the first page if it is fast. It is important to understand that, often, speed comes at the expense of site aesthetics and other functions.
The percentage of internet traffic that is mobile is around 50 percent and growing. For lawyers, the rate of prospective clients conducting their search on a mobile device is even higher. It is incredible how many attorney websites are not responsive to mobile devices. We will make sure that your law firm's web site will be mobile friendly!
Why Team Up With Chooz Marketing for Lawyers
The landing pages on your law firm's web site need to communicate a targeted message to each visitor. Your firm's website should convey trust and expertise. We are committed to building you a site optimized for conversions and increasing your firm's client base.