At Chooz Marketing, we believe that your company can't afford to be wasting money on non-performing pay-per-click ads. We are your #1 choice for increasing your conversions and reducing your cost-per-click.
What Is Pay-Per-Click (PPC) Advertising?
Pay-Per-Click (PPC) enables your company to use search engine advertising to generate traffic to your website. PPC is different from search-engine-optimization (SEO) where you get clicks via organic traffic. Unlike SEO, with PPC, you pay for every click. The most popular form of PPC advertising is Google Search Advertising. Bing Ads are another form of PPC advertising. In Google's Search Results, PPC ads are identified by the little green "AD" at the top and bottom of Search Engine Pages (SERP).
How Expensive is PPC?
Every time a customer takes action by clicking on your Google Ad or clicking on the number next to your Ad, you pay for that click. Depending on your business niche, PPC campaigns can get expensive if not managed properly. Your company needs to have its PPC ads managed by an agency that is adept at producing results at a low cost per conversion.
Grow Your Company's Revenue
Every aspect of digital marketing represents an opportunity for your company to grow your business. Other digital marketing channels such as SEO represent a longer-term strategy for lead generation. Pay-per-click, unlike SEO, is a faster way for your company to facilitate your digital marketing. During this process, we will create your Google and Bing Ads, and make the landing pages. We will test the landing pages to identify the best converting ones and then optimize your campaigns. This testing will benefit all aspects of your company's digital marketing strategy.
Full Service PPC
We research the competition, create your company's digital marketing game plan, and set up your campaigns. Once the campaigns start running, we optimize them for maximum conversions.
Optimize for Conversions
Our first objective is to get users to click on your ads. Once we achieve that, then we optimize your landing pages (conversion rate optimization). We will monitor your company's landing pages to see which ones are converting at the highest rate.
Our goal is to decrease your cost-per-click. We don't charge as a percentage of your ad-spend. Therefore, we are disincentivized from recommending that you increase your ad spend so that we make more money.
Your Company Is Our Team
We only work with one firm in any business niche. For example, we won't work with another national coffee chain in the same city. Without this conflict of interest, your company has peace of mind knowing that we are 100 percent dedicated to increasing YOUR revenue.
You Will Work With The Best
Every business we work with will have a dedicated account manager that is responsible for communicating with your company every month. Also, your company will be working with a talented team of digital marketing ad-specialists, designers, and content writers.
Make More Money
The goal is to help your business realize the highest return on investment you have ever had and then go even higher. Your PPC campaigns will play a significant role in making all of this happen.
Google Ads (Adwords)
Google rebranded its ad network from AdWords to Google Ads. It is the most popular PPC advertising platform in the world. Google Ads works on an auction-based system where you bid on keywords. The term “auction” is a bit misleading because the highest bid does not always win the “top spot”. There are usually two to three ads above the organic search and Google Maps area and then there are usually three ads at the bottom of the page.
Keyword Bid
In general, the higher bids will have a better chance of getting one of the top three ad placements. However, having a high bid or even the highest bid does not guarantee that your ad will win the top ad-placement. As we will write about in the next section, other factors influence your company's cost-per-click (CPC) and ad placement.
Quality Score
The Quality Score is significant in determining your cost-per-click and ad position. Having a good Quality Score will allow you to rank your ads higher at a lower CPC. The opposite happens if your Quality Score is poor. You will face a combination of having higher CPCs while struggling to get your ad placed in one of the top three spots. The Quality Score plays an important role, but it also the most misunderstood component of the auction. Your business must have an agency that is continuously optimizing your ad campaigns and landing pages. The factors that influence the Quality Score the most are
Expected Click through Rate: The better your ad is at getting people to click on it, the more likely it is that your Quality Score will be high. And this will result in a top-three ad placement.
Ad Relevance: This measures how closely your ad relates to the keywords you are targeting. It is always better to be as specific as possible.
Landing Page Experience: This is directly related to the conversion-rate-optimization (CRO). It is vital to send potential customers to a landing page that answers their questions or shows them what they are looking for.and allows them to. A well-optimized landing page equals a good user experience, which will increase your Quality Score.
Facebook Ads
Facebook represents an opportunity to engage with customers. Your company's Facebook page is a great place to release helpful articles, video content, and press releases. In addition to your organic Facebook reach, there is an opportunity to run Facebook Ads that expand your reach to untapped markets for your business.
Analytics Reporting
Using Google Analytics and other third-party software, we will track everything a user does on your website and other digital marketing campaigns. Tools such as call tracking, heat mapping, and numerous different integrations allow us to measure traffic, phone calls, and revenue. This information will help you gauge the return on your investment.
