If you are ready to start paying for leads, Local Service Ads (LSA) on Google and Pay-Per-Click (PPC) are the best way we can start getting your painting business leads right away.
The Fasted Way To Get Leads
Local Services Ads
For painting companies a strategic blend of local and traditional SEO is crucial. The distinction is important mainly because local SEO focuses on getting you ranked in the maps pack, which is higher on the results page, whereas, traditional search results are lower on the page. This means that optimizing your painting company’s local SEO is more important and it will lead to more leads.
Local SEO targets customers in your specific service areas. Someone searching painter near me expects geographically relevant results not national listings. Local SEO ensures your painting business appears prominently in these searches driving immediate leads from your community.
While local SEO is paramount for attracting nearby customers neglecting broader SEO can limit your reach. Strategies like optimizing your website for relevant keywords, building a strong internal linking structure, and creating valuable content can benefit both both local and traditional SEO. We employ tactics that enhance your visibility across both fronts but prioritize local SEO to maximize your impact where it matters most connecting with customers in your service area.
The Process
Start Running Local Service Ads
Getting verified by Google and starting your painting company’s Local Service Ads campaigns, is not difficult, but it can be tedious. Below we list the main steps you will have to take to get qualified and start running your ads. You can also also find out more about Local Service Ads here.
Check Eligibility
The first thing to before starting your Local Service Ads (LSA) is to make sure that your painting company is eligible to get a Google Guaranteed check mark and start advertising on using the LSA platform. Luckily as a painting contractor you are all eligible!
Create Business Profile
If you have not already done so, the next step is to claim or create your painting company’s Google Business Profile. This profile page will often be the first touch point for a customer looking for a painting contractor. It is also the hub of your local service ads, so make sure to optimize your profile. Here is a helpful article by Google to get you started.
Add Insurance and License
In order to get a Google Guarantee, you will have to provide them with your insurance and license details. This facilitates the process of Google qualifying you as a trustworthy company.
Background Check
After you have submitted your license and insurance information, Google will use a third party that will conduct a background check on you/your company to make sure everything lines up with your application. If you pass the background check, you can start running local service ads!
Start Generating Leads With local Service Ads
After your Google Business Profile is optimized and you have submitted your license and insurance information and passed the background check, it is time for you to use this powerful advertising tool to start generating leads for your painting business.
More Leads Right Away
Pay-Per-Click Ads
For painting companies a strategic blend of local and traditional SEO is crucial. The distinction is important mainly because local SEO focuses on getting you ranked in the maps pack, which is higher on the results page, whereas, traditional search results are lower on the page. This means that optimizing your painting company’s local SEO is more important and it will lead to more leads.
Local SEO targets customers in your specific service areas. Someone searching painter near me expects geographically relevant results not national listings. Local SEO ensures your painting business appears prominently in these searches driving immediate leads from your community.
While local SEO is paramount for attracting nearby customers neglecting broader SEO can limit your reach. Strategies like optimizing your website for relevant keywords, building a strong internal linking structure, and creating valuable content can benefit both both local and traditional SEO. We employ tactics that enhance your visibility across both fronts but prioritize local SEO to maximize your impact where it matters most connecting with customers in your service area.
Improving PPC Performance
Additional PPC Optimization Strategies
We do the dirty work of running your pay-per-click campaigns and making sure they are optimized to get you the most leads at the at the lowest cost. There are many steps involved in this process, but here are the three main ones:
Google Ads Platform
The Google Pay-Per-Click can be intimidating. It requires regular management and constant management to make sure that you are getting the most out of your PPC ad spend. We take care all of this for you, optimizing your painting company’s campaigns and getting you leads so that you can focus on running your business.
Landing Page Optimization
When running PPC ads it is a good idea to have separate landing pages that are simple to understand and don’t distract the user from taking action. This way you get them to call, text, or email your painting company and you are able to schedule a time for a free estimate right away before they call your competition.
Remarketing
If a potential customer has shown some interest in your painting services by visiting your website or clicking on an ad for your company, then we can create remarketing ads. These types of ads will show up on other websites that the potential customer visits in the following days and keeps reminding them of your painting company until they schedule an estimate.
Other Services We Provide
The best ways to generate leads for your painting business are always changing. We stay on top of the latest developments and adjust your marketing strategy to focus on the strategies that generate the most leads for your business.
Business Planning
Develop a strategy that is best for your business and gets you quality leads
Local SEO
This strategy gets your business in the top 3 of Google's organic maps and on the first page of the standard organic section
Social Media Ads
We create ads and target potential clients on social media platforms such as Facebook and Instagram to generate leads
Content (Video & Text)
We create write content and facilitate video production to build your brand and generate your business leads
Website
If needed, we create your business a new website or optimize your existing one for maximum performance
Our Approach to SEO
Strategies That We Deploy for Traditional SEO Also Benefit Your Local SEO
We employ three key strategies to enhance your lead generation across both organic and maps search results. While these factors may have a less direct impact on maps rankings compared to elements like customer reviews, they are crucial for attracting qualified painting customers and boosting your overall online presence. These strategies work synergistically to improve your visibility and drive consistent leads.
